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Ford is only the second major automaker to begin selling a purely electric vehicle in a mass-market. They will send 2012 Focus Electric cars to dealership lots later this year. It's a huge step for one of the largest American auto makers, and they feel it will pay off in the long run.

Pricing has yet to be announced for the 2012 Focus Electric, but assume it will be slightly more than the gas variant. Focus Electric is expecting to compete against vehicles like Nissan's Leaf, which is currently on sale and the only other fully electric ride…

The 2012 Ford Focus was recently unveiled at the 2010 Paris Motor Show. It features all new styling, similar to the updated Ford Fiesta, and comes in both 4-door sedan and hatchback trim. The vehicle is getting a huge boost thanks to some creative online marketing.

Ford will put the next-generation vehicle through an extended rollout with a 5-week cross-country rally and global test-drive that uses Facebook to choose its participants.

Ford is calling it "a test-drive like no other" and begins on the Ford Focus Facebook page. An application lets people get into the selection pool for test-drives. Ford…