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Ford Focus Gets Social Media Boost

The 2012 Ford Focus was recently unveiled at the 2010 Paris Motor Show. It features all new styling, similar to the updated Ford Fiesta, and comes in both 4-door sedan and hatchback trim. The vehicle is getting a huge boost thanks to some creative online marketing.

Ford will put the next-generation vehicle through an extended rollout with a 5-week cross-country rally and global test-drive that uses Facebook to choose its participants.

Ford is calling it "a test-drive like no other" and begins on the Ford Focus Facebook page. An application lets people get into the selection pool for test-drives. Ford…